Veidekke is one of Scandinavia's leading contractors and property developers with a turnover of 24.5 billion (2015) and 7000 employees.

The goal for this campaign was to reach the each the 14 to 15 year olds who in the next 2 weeks would apply for high school. To engage and inform about the vocational studies, Veidekke wanted to use VR to reach this audience.

Noobwork, one of the most famous Youtuber in Norway was challenged in 4 different Veidekke projects in real life with his skills as a passionate Mincrafter. All 4 VR movies was published on his Youtube channel and on Facebook.

The installation was very well received, and it is estimated that during the weeks of the installation there were several hundred thousand people that got to experience the stand, in addition to regular and sosial media coverage.