John Deere in VR

When Felleskjøpet decided to launch the sale of a brand new John Deere tractor, Stargate Media was hired to come up with a unique VR experience to promote the new model for their members on social media platforms and expo.

Felleskjøpet is the main retailer supplying the norwegian agriculture industry. Selling agricultural operating equipment as well as animal food and seeds. Felleskjøpet is recognized as synonymous with agriculture in Norway.

Felleskjøpet wanted to use VR to give their members the opportunity to sit inside and test drive the tractor in Gear VR at their expo stand. It was a huge attraction to a wide range of people. Being able to be the first ones to drive the John Deere tractor and at the same time get the most important information in an entertaining way resulted in several sales of the promoted tractor model.