In 1983, 4 scouts disappeared tracefully in the woods. A young boy was sentenced for the crime and the police closed the case. But did they get the right?
Dødens Tjern is a new crime-reality, first shown on television in 2017. To get the viewers even more into the moods of the dark woods, Stargate Media was hired to do 2 different VR experiences to promote the program, with full immersion and 3D sound design.
We put the viewers right in the midle of the scenery, both be hunted by an unknown person in the woods and sit helplessly in a tent in the middle of the night while someone sneaks on the outside. This new method help the TV channel to reach audience who is looking for new ways to interact with their content. The campaign lead to massive response from their audience even before the program was aired.